Ello Ello


Once – just once – I wanted to be an early adopter. I wanted to beg to join something early. I’ve usually scoffed at “new” “trends” in things as the anti-establishment cynic. But I changed my mind, and signed up for beta testing for Ello.

It’s a minimalist design and function, and I still don’t grasp the differences. I’m not a very good early adopter because I’m not keenly interested in experimenting with its functions. Well, I like fiddling with new functions, but when the right time, place, and mental energy level meet. The weather’s been too nice to do that yet.

There has also been very good criticisms of the conflict between its mission and its origins. The direction seems inevitable. There is really no purpose in appealing to millions without turning them into measurable aggregates. Like the over-cited Stalin quote, a million of anything is a statistic.

Statistics are data. Data is a commodity. We can’t really escape that. I didn’t get a friend to invite me to Ello for its utopian vision of idyllic social media, free of industry. I wanted to see how they implement it. I’m not a prime candidate for any type of social media, since I don’t share or click as much as desired, and in Ello’s case I’m not a crusader for a cause.

Any attempt to shrink the world by connecting all its people will be capitalized on. I’m interested to see how – and how Ello will not fuck it up with connecting the people we don’t want to “network” with. I don’t mind being measured; I don’t want to be measured by whom I know involuntarily, or whom I knew some time in the past.

Ello is even using the “friend” word. Not among my favourites in the f column.


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